The New Watch

Watches these days are evolving to become more of an accessory then a timepiece, from the ribbon watches at Urban Outfitters to the bracelet looking ones by Swatch (one of my favourites in fact)-pretty AND practical.

But the Japanese fashion scene is always one step ahead. They have come up with a new way to wear your watch. And it comes in the following form:

You can wear it on the belt hook of your denims, on your bag, on your coat button and anywhere else you can think of. Not only does it serve as both a very cute accessory and a watch, but it also allows you to discretely peek at it during lessons or boring conversations. How good a bargain is that?