First of all, I'd like to say that I am by no means impressed by the quality of Paul & Joe make-up. But I AM very impressed by their packaging. It never fails to make me want to buy everything. I suspect that this is their selling point. Their autumn collection, Dear Diary collection, is no exception. They have a very touching story to go with this collection, something about shades that will allow you to be yourself, but I really fail connect the product/package design with the story. What I do know is that not only do they have a pretty print of flowers and leopards (they assured me that it was not a cat) packaging and a pretty floral pattern inside, but they also have pretty names: Daydream, Pressed Roses and Poetry to go with it. The colors though are not too inspiring. Lip colors all look the same to me. Though my mom uses them, and she assures me that the texture is very moisturizing and smooth and points out that the paper packaging is very lightweight for the purse. The eye shadows, brown on brown, Dark Blue on blue and Pink on maroon is not wow but they are practical. Plus, it has a hint of shimmer, which should be pretty! The only downside is that because they are not separated, the two colors will eventually mix into one ugly mess after a few months of use. But I'm sure they'll come up with some other pretty design by then for you to replace it ;) Such clever marketing.
So the point being that while I am by no means blind to its flaws, I still cannot help but gush and oogle the beauty that is the Paul & Joe cosmetics- its just SO PRETTY!
Image Source: Paul & Joe